Learn how to supercharge your music career in just 14 days
from Grammy winners, industry leaders and expert educators.
14 Day Music Career Builder is for people who want to take their music career to the next level but need help to make it happen.
Get lifetime access to cutting-edge strategies, toolkits and industry connections, helping you develop your career at your own pace, anytime, anywhere.
GET FREE SCHOLARSHIP,DISCOUNTS AND PRICE INFO
Our industry leading partners include:
Our education partners are:
More Industry Partners (zoom in on mobile)
TheWRD from our students.
Sure, we think our course is great. But don’t just take our word for it.
Here are a few things our students are saying about the course.
What's the secret to success in music?
We caught up with our CEO, Ian Mack, to ask him this and other questions about the course and why it matters.
How The Course Works
This course is designed as a 3 Step Programme to help you improve the knowledge, skills and opportunities you need to supercharge your career.
STEP 1
Get Smarter
Learn the tips, tricks and secrets to building a successful music career from leading music makers, industry executives and expert educators.
STEP 2
Get Better
Improve yourself, your music, your project, and your network using our talent development toolkit, step-by-step action checklist and joining our global talent pool.
STEP 3
Get Heard
Get in front of our music industry partners through our global conferences and events, newsletter, the WaveMakr Awards and global talent pool.
STEP 1
Get Smarter
14 Day Course Curriculum
Here's what you're going to learn in Step 1 of 14 Day Music Career Builder
DAY 1
Career Building
with Ian Mack, CEO of TheWRD
- Learn the secrets to building a successful career
- Discover an effective model for personal development
- ACTIVITY: Use TheWRD's Career Model Evaluator to identify ways to improve your life
DAY 2
Talent Management
with Lucas Keller,
President of Milk & Honey
- Explore how talent management works
- Identify what to look for in a manager
- Identify what to look for in talent
- ACTIVITY: Assess the strength of your talent and management team
DAY 3
Songs, Songwriters & Publishers
with Warner Chappell Music
- Explore how music publishing works
- Discuss ways to improve music publishing
- Identify qualities to look for in songs, songwriters, publishers and business colleagues
- ACTIVITY: Assess the strength of your songs using the TheWRD's Song Strength Calculator
DAY 4
Records, Artists,
Producers & Labels
with Anika Mottershaw, A&R and Project Manager at Bella Union
- Learn how the recorded music industry works
- Identify qualities to look for in artists, records, producers and business colleagues
- ACTIVITY: Assess the strength of your records using the TheWRD's Record Strength Calculator
DAY 5
Live Music Events
with Lauren Down, Managing Director at End of The Road Festival
- Explore the live music environment
- Examine the stages of putting on a great event
- Discover how to build your team
- Identify how to make your events profitable
- ACTIVITY: Assess the strength of your event using the TheWRD's Event Strength Calculator
DAY 6
Marketing
with Rebecca Mason-Evans
Europe & UK Marketing Lead at PIRATE.COM
- Explain what marketing is
- Discover what makes a strong brand
- Examine how to plan an effective marketing campaign
- Discover some hacks to get heard
- ACTIVITY: Assess the strength of your brand using the TheWRD's Brand Strength Calculator
DAY 7
Promo & Getting Your Music Played
with Anika Mottershaw from Bella Union and Ross O'Watson from Amazon Music
- TheWRD on promotions
- Discuss the role of DSPs and where they sit in the modern music landscape
- ACTIVITY: Assess the likelihood of your release being playlisted with TheWRD's Getting Playlisted Calculator
DAY 8
Distribution & Sales
with Sam Wilce, Partnerships Manager at Ditto Music
- Explore insider tips on music distribution
- Get to grips with music metadata do’s & don’ts
- Understand digital streaming platform guidelines you need to follow
- Confidently create your own release campaign
- ACTIVITY: Set-up Ditto Account and Upload Release
DAY 9
Revenue & Collection
with Emily White, #1 Amazon Best-Selling Author and Podcaster
- Identify income streams and collect your revenue
- Learn how to create and manage budgets
- Discover what makes a great accountant and when you need one
- ACTIVITY: Identify where you might be able to increase revenue with TheWRD's Revenue Streams Evaluator
DAY 10
Contracts, Copyright & Other Legals
with Ian Mack, CEO of TheWRD & Alice Rudge from Russells Solictors
- Learn the fundamentals of music contracts
- Learn the fundamentals of copyright
- Explore authroship, song splits, sampling and plagiarism
- ACTIVITY: Evaluate the strength of your legal position using TheWRD's Legal Position Checklist
DAY 11
Creative Entrepreneurship
with Erinn Knight,
President of Build Your Own Dreams
- Discover how to become an entrepreneur
- Discover how to build a successful business from scratch
- Identify the critical factors for success or failure
- ACTIVITY: Assess the strength of your entrepreneurial skills with TheWRD's Entrepreneur Strength Calculator
DAY 12
Social Impact
with Graham Davies
CEO of The Ivors Academy
- Explore what social impact is
- Identify a cause
- Examine how to create social impact
- ACTIVITY: Assess the strength of your social impact project using TheWRD's Social Impact Checklist
DAY 13
Becoming Your Best Self
with Melissa Garcia, Co-founder, Manager & Consultant at Collective Entertainment, Inc.
- Discover how to visualise your best self
- Identify blockers to becoming your best self
- Identify your personal values
- Identify solutions to your blockers
- ACTIVITY: Identify solutions to your personal blockers using TheWRD's Personal Development Worksheet.
DAY 14
Where You At?
with Ian Mack, CEO of TheWRD
- Measuring the distance you've travelled
- Re-assessing your position
- Exploring what's next
- ACTIVITY: Complete your 14 Day Career Development Workbook
STEP 2
Get Better
Once you finish Step 1 of the course, you will receive further encouragement and support to use our toolkits, weekly live Q&A sessions, and our step-by-step action checklist to improve yourself, your music, and your projects.
Got questions? Check out our FAQsSTEP 3
Get Heard
As a graduate of TheWRD, you'll be able to connect and collaborate with industry friends in TheWRD's Talent Pool. You'll also have exclusive access to discounts, benefits and opportunities to get in front of industry through our events, industry newsletter, and other visability opportunities.
You will also have the chance to submit your project to our "Wavemakr Awards", where we will select 5 entrants to be "Spotlight" features on our next global conference, industry newsletter and get exposure through our network of global media channels.
Why we created this course.
Not having the right skills and connections you need to succeed is a HUGE problem.
Wasting Time and Money on the
Wrong Content
Sure, you can learn things on YouTube and other online courses. But, the content is often irrelevant, badly organised, expensive, or, in some cases, ALL three.
No Toolkits and Step-by-Step Checklist
Watching content is fun and convenient. But a big part of learning is doing. And I don't have professional toolkits and step-by-step action guides to show me exactly what I need to do.
Getting Noticed
Can Be Hugely Difficult
It's fine having the rights skills and projects. But, without the right people to help you, it's going to be extremely difficult to fulfil your true potential.
Introducing the 14 Day Music Career Builder
To bridge this gap in our industry, we've brought together top music makers and educators to help you develop the knowledge, skills and connections you need in the shortest time possible.
Apply For A FREE Scholarship or Get A Fantastic Discount
Get Smarter
Learn the secrets to building a successful career in music from top music makers, industry execs and expert educators, in just the fastest time frame possible.
Get Better
Improve yourself, your music, your campaigns and your projects using practical toolkits, strength calculators and step-by-step action checklist.
Get Heard
Make connections and get in front of our music industry partners through our global talent pool, events, newsletter, the WaveMakr Awards.
Other reasons to study TheWRD.
Get life-time access to content, tools, updates and community
Study anywhere, at any time and at your own pace
Discounted or free products and services
(e.g. FREE Ditto Subscription)
TheWRD from the industry.
Here are a few things the industry is saying about TheWRD.
Frequently Asked Questions
What is this course all about?
What skill level is this course for?
When does the course start?
What technical requirements are needed to fully enjoy the course?
How much does the course cost and what does it include?
Can I get this level of information anywhere else?
What if I can't finish the content in 14 days?
What opportunities are there for building industry connections and relationships?
How will this course help me stand out in the music industry?
What do I do if I still have questions?
Get TheWRD, and get heard!
Not only do we help you get smarter and better, we also help you get heard by our industry partners via our global talent pool, events, industry newsletter, Wavemakr awards, and other visibility opportunities.
Enrol Now and Supercharge Your Career In Music This Summer